In our previous blog (link) we discussed the importance of your Branding Strategy. A key part of any savvy brand plan should, of course, include video. In fact, we’ll just let some stats and figures do the talking first:
‘Online video is 600% more effective as a marketing tool than print and direct mail combined’– staggering right? (Diode Digital)
‘59% of executives say they would rather watch a video than read text.’(Wordstream)
‘Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.’(Insivia)
‘72% of customers would rather learn about a product or service by way of video.’(HubSpot)
So now we’ve got the WHY it works safely covered, let’s discuss HOW to do it. Beginning to use Video can feel intimidating for companies, and be assured we get that. The use of video in growing your Brand strategy is crucial for all of the above reasons and more, but where to start? We’re glad you asked:
- Corporate Video. Branding is of course about enabling your target audience to trust and build a relationship with you and your business and what better way than them seeing first hand why they should be working with you. Here you can outline your values, your plans, your company personality. The magic of video allows you to put all this across in an easy and simple way.
- Event Filming. Is your business hosting or taking part in an important conference, seminar or event? Our event filming documents what happened from start to finish, we tell a story and invite the viewer to be a part of it.
- We believe a good testimonial video should be a narrative. If people are talking your business up, then are you showcasing it? How will people know how good you are if you don’t tell them? The bonus of video is you can tell this first hand. No fictional or questionable testimonials here, your clients and associates tell it like it is, straight to your target audience ears (and eyes).
Knowing your audience is key in engaging them, which we also outlined in our Brand Strategy (link) blog. By creating your ideal audience, their likes, dislikes and personality- your video content is going to be all the more effective. It’s designed specifically for them, their wants, needs, likes and dislikes. It can be fun, inspirational, useful, educational and/or all of the above. Your video should be consistent with your branding and only enhance it rather than hinder (if not done properly).